πŸ‡ΈπŸ‡¬ Singapore Go-to-Market

Growing Intellect Consulting
in Singapore

A 90-Day Go-to-Market Plan for SAP, Technology & AI Consultation in Southeast Asia's premier business hub.

Start with Month 1 β†’ View Target Accounts
About Intellect

Who We Are

An SAP ERP consulting company built for the modern enterprise β€” combining technical depth with cost-efficient delivery.

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SAP Services

S/4HANA implementation, RISE with SAP, BTP, SAP rollouts, upgrades, migrations, remote SAP teams, integration services, and ongoing support.

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Industry Verticals

Manufacturing Β· Logistics Β· Food & Beverage Β· Fashion Manufacturing Β· Foodservice Β· Brewery Β· Agriculture

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Delivery Model

Remote-first with hybrid on-site support. Delivery center in Sri Lanka providing cost-competitive specialist talent to Southeast Asia.

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Client Types

SAP-powered businesses, consulting companies needing SAP bench strength, and IT firms starting their own SAP practice.

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Singapore Ambition

Expand from resource augmentation into full project delivery, technology consultation, and AI advisory across Southeast Asia.

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Proven Track Record

Client references include Hayleys Advantis (Sri Lanka's largest conglomerate) and Innova β€” complex SAP environments delivered.

The Strategy

90-Day Market Entry Plan

Three focused months, each building on the last β€” from relationships to pipeline to credibility.

1

Month 1: Partner Network

Build relationships with 3–5 major System Integrators in Singapore (NTT Data, Infosys, Capgemini). The fastest path to revenue.

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2

Month 2: Direct Outreach

LinkedIn outreach to 50 CIOs and IT leaders. Attend SGTech networking events. Build direct client pipeline.

View Plan β†’
3

Month 3: Institutionalize

Register with IMDA, GeBIZ, SAP Partner Network. Publish first Singapore case study. Land speaking opportunity.

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Why Singapore

The Right Market at the Right Time

🏦 Regional HQ Hub

Over 37,000 international companies have offices in Singapore. Many run SAP as their regional ERP backbone β€” creating constant demand for specialist consultants and implementation support.

πŸ’° Government Digital Grants

IMDA's SMEs Go Digital programme offers up to 50% subsidies for digital solutions. GenAI Navigator provides grants for AI adoption. Being a pre-approved vendor means warm, funded inbound leads.

πŸ€– AI Investment Surge

Singapore's National AI Strategy 2.0 targets SGD 1 billion in AI investment. Every major enterprise is evaluating AI β€” creating fresh demand for technology and AI consultation services.

🌏 ASEAN Gateway

A Singapore presence is the standard credential for doing business across ASEAN. Clients in Malaysia, Indonesia, Thailand, Vietnam all look to Singapore-based partners for regional rollouts.

πŸ›οΈ EDB & Government Support

Singapore's Economic Development Board actively assists foreign companies establishing here. EDB can facilitate introductions to target companies and government agencies.

⚑ SAP Migration Wave

SAP ECC (old ERP) reaches end of support in 2027. Every Singapore company running ECC must migrate to S/4HANA β€” creating a multi-year wave of implementation projects that needs specialist talent.

Action Plan

12-Week Weekly Breakdown

Every week has a clear owner, goal, and deliverable. No ambiguity.

Week Phase Focus Key Tasks Deliverable
Week 1 Month 1 SI Research Profile NTT Data, Infosys, Capgemini SG SAP practices. Find LinkedIn contacts (SAP Practice Director, Delivery Manager) for each. Partner research doc with 3 contacts per SI
Week 2 Month 1 Capability Deck Build 8-slide partner capability deck. Draft email templates for SI outreach. Set up professional email signature. Capability deck (PDF) + 2 email templates
Week 3 Month 1 SI Outreach Send outreach to NTT Data, Infosys, Capgemini SG leads. Connect on LinkedIn with 15 SI contacts. 3 emails sent + 15 LinkedIn connections
Week 4 Month 1 Follow-up & Register Follow up all Week 3 outreach. Register on GeBIZ. Apply to SAP Partner Edge programme. Reach out to Wipro and HCL. GeBIZ account + SAP Partner application
Week 5 Month 2 LinkedIn Setup Set up LinkedIn Sales Navigator. Configure search filters for CIO/VP IT in Singapore. Build target list of 50 decision-makers. 50-name CIO target list with LinkedIn URLs
Week 6 Month 2 Outreach Wave 1 LinkedIn outreach to manufacturing + logistics CIOs (ST Engineering, PSA, CWT, Sembcorp, Flex). Personalised connection requests. 25 connection requests sent
Week 7 Month 2 Outreach Wave 2 LinkedIn outreach to F&B + financial services (Wilmar, Olam, DBS, OCBC, FNN, ThaiBev). Follow up Wave 1. 25 more requests + 5 conversations started
Week 8 Month 2 Events & Network Attend first SGTech event. Follow up all LinkedIn conversations. Post first LinkedIn content piece on SAP S/4HANA migration. 10 business cards + 3 LinkedIn posts published
Week 9 Month 3 IMDA & Compliance Submit IMDA pre-approved vendor application. Register Intellect SG entity if not done. File for EDB Global Investor programme. IMDA application submitted
Week 10 Month 3 Case Study Adapt Hayleys Advantis success story for Singapore audience. Structure as Challenge β†’ Solution β†’ Results β†’ Testimonial. First SG-ready case study draft
Week 11 Month 3 Publish & Promote Publish case study on website + LinkedIn. Launch 4-week LinkedIn content campaign. Pitch for speaking slot at SGTech event. Published case study + speaking pitch submitted
Week 12 Month 3 Review & Month 4 Review all pipeline. Count conversations, meetings booked, proposals sent. Set Month 4 targets. Celebrate early wins. Month 4 plan + pipeline report
Quick Links

Key Resources