Month 2 — Direct Outreach | Intellect SG Plan

LinkedIn Strategy

LinkedIn Sales Navigator Playbook

LinkedIn is the primary hunting ground for Singapore CIOs and IT decision-makers. Run this systematically.

🔧 Setup (Week 5, Day 1)

1. Subscribe to LinkedIn Sales Navigator (Team plan recommended)
2. Set company page to: Intellect Consulting — update logo, about, services
3. Personal profile: Add "SAP Consulting | Singapore" to headline
4. Create a Lead List named "SG CIO Targets Q1 2025"

🔍 Search Filter Configuration

→ Geography: Singapore
→ Job Titles: CIO, VP IT, Head of IT, Head of Digital Transformation, Head of Enterprise Applications, SAP Programme Manager, IT Director, VP Technology, Chief Digital Officer
→ Company Size: 500+ employees
→ Industries: Manufacturing, Logistics, Food & Beverages, Financial Services, Oil & Gas, Chemicals
→ Keywords: SAP, S/4HANA, digital transformation, ERP

LinkedIn Outreach Sequence

A 3-touch sequence over 14 days. Don't pitch immediately — build context first.

Day 1 — Connection Request

Hi [Name] — I noticed your work at [Company] on [specific initiative if visible]. I lead SAP consulting at Intellect Consulting, helping companies in Singapore with S/4HANA and digital transformation. Would love to connect. — [Your Name]

Day 7 — First Message (After Connecting)

Hi [Name], thanks for connecting!

I'm reaching out because Intellect Consulting specialises in SAP S/4HANA — particularly for [their industry]. Given the 2027 ECC end-of-support deadline, I imagine [Company] is evaluating the migration path.

We've helped similar companies navigate this. Happy to share what we've seen work well in this region — no pitch, just a conversation.

Would a 20-min call make sense? — [Your Name]

Day 14 — Follow-Up (No Response)

Hi [Name], following up briefly.

Totally understand if the timing isn't right. If there's ever a need for SAP specialist support — implementation, module expertise, or just a second opinion on your roadmap — we'd be glad to help.

Saving this for when it makes sense. All the best with [Company]'s plans! — [Your Name]

CIO Target List

Priority Decision-Makers by Sector

These are the roles and companies to find on LinkedIn Sales Navigator. Research each person before connecting.

🏭 Manufacturing

Company	Target Role	SAP Angle	Why Priority
ST Engineering	CIO / Group Head of IT	S/4HANA multi-BU rollout, complex estate	HIGH
Sembcorp Industries	VP Digital / CTO	Multi-country SAP, energy vertical	HIGH
Venture Corporation	IT Director	SAP manufacturing modules (PP, QM)	MED
Keppel Corporation	Group Digital Lead	ERP consolidation post-restructuring	HIGH
Flex Ltd	Regional IT Lead	Global S/4HANA rollout support	MED
Jardine C&C	CIO / IT Director	SAP upgrades, regional rollouts	MED

🚚 Logistics & Supply Chain

Company	Target Role	SAP Angle	Why Priority
PSA International	Head of IT Innovation	SAP TM, EWM — port operations	HIGH
CWT Pte Ltd	COO / IT Head	SAP WM → EWM migration (Intellect's sweet spot)	HIGH
DB Schenker Singapore	Regional IT Director	S/4HANA, logistics module expertise	HIGH
DACHSER Singapore	Country IT Head	SAP rollout support	MED
GKE Corporation	CTO / COO	SAP implementation for SGX-listed logistics firm	MED

🍽️ Food, Beverage & Agriculture — BEST FIT

Company	Target Role	SAP Angle	Why Priority
Wilmar International	Group CIO	500+ entities, multi-country SAP rollouts — ideal for Intellect's rollout strength	HIGH ⭐
Olam Group	VP IT / CIO	S/4HANA consolidation, food ingredients vertical	HIGH ⭐
Thai Beverage (ThaiBev)	Group IT Director	Brewery SAP — direct match with Intellect's brewery vertical	HIGH ⭐
Fraser & Neave (F&N)	Head of IT	S/4HANA upgrade for F&B SGX-listed firm	HIGH
NTUC FairPrice	CIO / Head of Digital	SAP S/4HANA migration, largest retailer in SG	HIGH
Sheng Siong Group	COO / IT Head	SAP implementation for growing supermarket chain	MED

🏦 Financial Services

Company	Target Role	SAP Angle	Why Priority
DBS Bank	Head of Enterprise Applications	SAP SuccessFactors, S/4HANA Finance	HIGH
OCBC Bank	CTO / Enterprise Architect	Active tech modernisation, SAP upgrades	HIGH
Prudential Singapore	Head of IT / CTO	SAP SuccessFactors HR, S/4HANA Finance	MED
Great Eastern	IT Director	SAP implementation & support	MED

Events & Networking

SGTech & Singapore Tech Events

🏢

What is SGTech?

Singapore's leading tech trade association with 1,400+ member companies ranging from MNCs to startups. It is the single best networking organisation for B2B tech in Singapore.

→ CIO Chapter events (closed-door, senior-only)
→ Digital Transformation roundtables
→ SME digitalisation workshops
→ Annual Tech Awards Gala

Join SGTech →

🤝

How to Network (Without Pitching)

Singapore's business culture values relationships before business. At events:

→ Ask "what's your biggest IT challenge right now?" — listen, don't pitch
→ Share insights about the SAP 2027 deadline — be the expert
→ Follow up on LinkedIn within 24 hours
→ Second meeting: offer a free 30-min SAP readiness assessment
→ Third meeting: present Intellect's services

Key Events Calendar 2025

Event	When	Who Attends	Intellect's Goal
SGTech Chapter Events	Monthly	CIOs, IT Directors, Tech VPs from member companies	Network, collect business cards, set follow-up meetings
SWITCH (Singapore Week of Innovation & Technology)	October annually	10,000+ tech professionals, startups, corporates	Visibility, meet potential AI consultation clients
SAP Community Singapore Events	Quarterly	SAP users, IT teams, SAP consultants at SG companies	Meet SAP decision-makers at target companies directly
MAS FinTech Festival	November annually	Financial institutions, fintech, technology vendors	Connect with DBS, OCBC, Prudential IT teams
CommunicAsia	June annually	Telcos, tech companies, enterprise IT buyers	Meet Singtel, SingTel subsidiary IT leaders
IMDA-Hosted SME Workshops	Monthly	SME business owners and IT heads	Identify IMDA grant-funded AI/tech consultation leads

Content Strategy

LinkedIn Content — Build Authority

📅

Post 3× Per Week

Company page + personal profiles. Consistent posting builds algorithm visibility so targets see you before you reach out.

📝

Content Mix

40% SAP insights (S/4HANA tips, RISE with SAP explainers)
30% Singapore market commentary
20% Case studies & success stories
10% Company updates

#️⃣

Hashtags to Use

#SAPSingapore · #S4HANA · #DigitalTransformation · #RISEwithSAP · #IntellectConsulting · #SAPConsulting · #Singapore · #EnterpriseERP

💡 Content Ideas That Work

"5 things Singapore companies get wrong about S/4HANA migration"
"SAP ECC end of support 2027 — what Singapore CIOs need to know now"
"How we cut implementation time by 30% using RISE with SAP for a food manufacturer"
"Why Singapore's food & agri sector is the SAP opportunity no one is talking about"
Polls: "What's your biggest SAP challenge in 2025?" (engagement bait)

Week by Week

Month 2 — Weekly Action Plan

Week	Primary Goal	Daily Tasks	Deliverable
Week 5	LinkedIn Setup	Mon: Subscribe to Sales Navigator, optimise company + personal profiles Tue: Configure search filters, run first search Wed–Thu: Build 50-name CIO target list, research each person Fri: Prioritise list into Wave 1 (manufacturing + logistics) and Wave 2 (F&B + finance)	50-name CIO list with LinkedIn URLs and research notes
Week 6	Outreach Wave 1	Mon–Fri: Send 5 personalised LinkedIn connection requests per day (25 total) to manufacturing + logistics CIOs. Research each person before connecting.	25 connection requests sent to manufacturing + logistics targets
Week 7	Outreach Wave 2	Mon–Fri: Send 5 connection requests per day to F&B + financial services targets. Follow up Wave 1 acceptances with Day 7 message.	25 more requests + 5–10 conversations started
Week 8	Events + Content	Mon: Attend SGTech event (or other scheduled event) Tue: Follow up all event contacts on LinkedIn Wed–Fri: Send Day 14 follow-ups to non-responders. Post 3 LinkedIn content pieces this week.	10+ event contacts, 3 LinkedIn posts published, pipeline updated

Success Metrics

How to Measure Month 2

50

LinkedIn outreaches

50 personalised connection requests sent to CIOs and IT leaders

10

Conversations

At least 10 meaningful LinkedIn conversations started with decision-makers

3

Meetings booked

At least 3 discovery call/meetings scheduled with potential direct clients

Direct Client Outreach & Events